Consider a management meeting in an emerging tech company. The senior executives are armed with quarterly reports, analyses, and performance metrics. But when they discuss the company's rural market expansion, one manager tells a story about a small-town entrepreneur whose business transformed after accessing their digital platform. The room leans in numbers matter, but it’s the story that makes them stick.
This isn’t just a hypothesis. A shift is taking place across Indian boardrooms. The executives who move the needle aren't necessarily the ones with the slickest presentations or data points. They're the ones who've figured out how to wrap insights into stories that people care about. And as it turns out, IIM Calcutta spotted this trend early.
India's first triple-accredited B-school (AACSB, AMBA, EQUIS) has launched its executive programme in Mastering Storytelling for Leadership Communication and Influence . It's a 20-week deep dive that acknowledges what many executives already know: being able to craft and deliver strategic narratives isn't just helpful— it's essential.
A McKinsey report found that 63% of people remember stories, but only 5% recall statistics. McKinsey's research goes even further: companies that use storytelling witness a 30% boost in employee engagement, leading to better work culture and productivity. Meanwhile, a Deloitte study found that 93% of business leaders feel storytelling aligns teams by communicating a clear vision.
In this context, IIM-C’s Mastering Storytelling for Leadership Communication and Influence programme is the perfect curriculum built for modern leadership challenges, more so when AI and GenAI are reshaping communication. Modules on using AI tools for personalised content creation, generating creative ideas, and analysing audience feedback prepare leaders for a communication environment where human creativity and AI work in tandem.
Programme highlights
This programme specifically addresses the needs of mid-to senior-level managers seeking to elevate their executive presence and communication capabilities. It's valuable for those who are responsible for driving alignment, visibility, or change through strategic communication, whether they manage diverse internal teams, engage external stakeholders, or prepare for senior roles.
The outcomes are improved stakeholder engagement, enhanced readiness for roles demanding confident strategic communication, and the ability to navigate complex conversations in high-stakes business environments.
Eligibility criteria
Graduate or diploma holder (10+2+3) in any discipline.
Programme details
For organisations recognising that their most influential leaders aren't necessarily those with the most data—but those who can transform data into compelling narratives that inspire action—this storytelling programme offers a pathway to communication mastery that could define the next generation of business leadership.
While facts and figures inform boardrooms, authentic stories connect with customers. The leaders who master both will shape the future of business communication. IIM-C’s Mastering Storytelling for Leadership Communication and Influence executive programme provides the frameworks, practice, and credentials required for this goal. Visit the programme page for details of modules, FAQs, and more.
This isn’t just a hypothesis. A shift is taking place across Indian boardrooms. The executives who move the needle aren't necessarily the ones with the slickest presentations or data points. They're the ones who've figured out how to wrap insights into stories that people care about. And as it turns out, IIM Calcutta spotted this trend early.
India's first triple-accredited B-school (AACSB, AMBA, EQUIS) has launched its executive programme in Mastering Storytelling for Leadership Communication and Influence . It's a 20-week deep dive that acknowledges what many executives already know: being able to craft and deliver strategic narratives isn't just helpful— it's essential.
A McKinsey report found that 63% of people remember stories, but only 5% recall statistics. McKinsey's research goes even further: companies that use storytelling witness a 30% boost in employee engagement, leading to better work culture and productivity. Meanwhile, a Deloitte study found that 93% of business leaders feel storytelling aligns teams by communicating a clear vision.
In this context, IIM-C’s Mastering Storytelling for Leadership Communication and Influence programme is the perfect curriculum built for modern leadership challenges, more so when AI and GenAI are reshaping communication. Modules on using AI tools for personalised content creation, generating creative ideas, and analysing audience feedback prepare leaders for a communication environment where human creativity and AI work in tandem.
Programme highlights
- Distinguished faculty: Learn from distinguished IIM Calcutta professor Nandita Roy, an expert in storytelling, communication, and cultural discourse, whose insights have guided organisations like BNP Paribas and Tata. The programme includes recorded content and one live session with her.
- Real-world case studies: Examining data-driven, transmedia storytelling via use cases such as the Super Bowl, Marvel, Nike, Dabur, Spotify, Netflix, Instagram, Discord, and Reddit.
- AI integration: Advanced modules on AI and GenAI application for crafting digital and communication strategies
- Networking opportunities: Optional on-campus networking event at IIM-C for enhanced peer interaction
- Flexible format: With a commitment of just 4–6 hours weekly over 20 weeks delivered via recorded sessions with one live session by the faculty, this programme is designed to fit seamlessly into the schedules of senior professionals.
- Prestigious certification: IIM Calcutta certificate of completion upon achieving minimum 65% across all evaluations.
This programme specifically addresses the needs of mid-to senior-level managers seeking to elevate their executive presence and communication capabilities. It's valuable for those who are responsible for driving alignment, visibility, or change through strategic communication, whether they manage diverse internal teams, engage external stakeholders, or prepare for senior roles.
The outcomes are improved stakeholder engagement, enhanced readiness for roles demanding confident strategic communication, and the ability to navigate complex conversations in high-stakes business environments.
Eligibility criteria
Graduate or diploma holder (10+2+3) in any discipline.
Programme details
- ₹1,50,000 excluding GST. Participants can pay in up to five instalments. Convenience fees are applicable on flexible payment options.
- Course commencement date: September 30, 2025
- Duration: 20 Weeks
- Mode: Online
For organisations recognising that their most influential leaders aren't necessarily those with the most data—but those who can transform data into compelling narratives that inspire action—this storytelling programme offers a pathway to communication mastery that could define the next generation of business leadership.
While facts and figures inform boardrooms, authentic stories connect with customers. The leaders who master both will shape the future of business communication. IIM-C’s Mastering Storytelling for Leadership Communication and Influence executive programme provides the frameworks, practice, and credentials required for this goal. Visit the programme page for details of modules, FAQs, and more.
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