Grok, Elon Musk's AI, allows users to generate NSFW content; here's how to create AI 'Spicy Mode' images and videos online

Elon Musk’s xAI has introduced Grok Imagine , a powerful new feature in its Grok AI platform that allows users to generate images and short video clips from simple text prompts. What’s making headlines, however, is its controversial “Spicy Mode” — a setting that reportedly enables the creation of NSFW (Not Safe For Work) content.

This bold move places xAI in direct competition with major players intensifying the race to dominate the multimedia generative AI space. As AI tools rapidly evolve from text to rich visual and video generation, Grok Imagine signals not just innovation, but a growing debate over the boundaries of creativity, ethics, and AI responsibility.


Elon Musk ’s xAI launches ‘Grok Imagine’ with NSFW mode

Grok Imagine is a generative AI tool that transforms text prompts into images and further enhances them into video clips with sound. By integrating multi-modal AI capabilities into a single user-friendly interface, Grok Imagine streamlines the creative process for users looking to produce custom visuals — from standard artwork to more experimental outputs.

This mirrors recent industry developments like Midjourney’s new video-generation feature, showing that AI content generation is expanding rapidly beyond static imagery.

Testing out Grok Imagine 👀 pic.twitter.com/G943K0soNJ

— Rebecca Bellan (@RebeccaBellan) August 4, 2025

How to use Grok Imagine: Step-by-step guide


To create images:

• Enter a prompt in the text box or tap “Speak” to use voice mode.
• Upload an image for visual enhancement (optional).
• Grok will generate an image and multiple variations.
• Scroll for more auto-generated visuals.
• Download or share your favorite images.

Turn images into videos:

• Tap on a generated image.
• Select “Make Video”.
• Choose from styles: Custom, Spicy, Fun, or Normal.

The app generates a short video with audio.


Upload and animate your own image:

• Tap the photo icon (with a plus symbol).
• Upload an image from your device.
• Grok will automatically convert it into a video clip.

Grok Imagine accessibility

Grok Imagine is currently accessible through the Grok iOS app for Heavy and Premium+ subscribers, and for Heavy tier users on Android. The rollout aligns with xAI’s strategy to reserve advanced features for paid tiers, mirroring the premium access model used by other generative platforms.

Imagine with @Grok pic.twitter.com/UIay5yNp97

— Elon Musk (@elonmusk) August 4, 2025

What does ' Spicy Mode ' actually do in Grok Imagine

One of the most talked-about additions to Grok Imagine is its “Spicy Mode”, which, according to a report by TechCrunch, enables users to generate content that includes partial nudity and sexually suggestive visuals.

Despite this, the app enforces content moderation. Users trying to push boundaries often receive blurred or blocked results. However, some semi-nude imagery has reportedly been generated during tests — raising questions about ethical AI boundaries and content safety.



How does Grok Imagine compare to other AI tools

Grok Imagine competes directly with top AI tools like:

• OpenAI’s Sora – Generates video content directly from text with cinematic quality.
• Google Veo 3 – Focuses on high-resolution, real-time video creation with prompt-based control.
• Midjourney’s video tool – Expands from still images to animated visuals using AI artistry.

Each platform has its strengths, but Grok Imagine’s inclusion of voice mode, video synthesis, and “Spicy Mode” sets it apart in terms of versatility and boldness.

With Grok Imagine, xAI has added another innovative tool to the fast-growing AI ecosystem. The introduction of video generation from text, voice inputs, and visual prompts, combined with the controversial “Spicy Mode,” reflects a larger trend of merging entertainment, creativity, and technology in uncharted ways.

Yet, the inclusion of NSFW capabilities — even with moderation — brings ethical and legal considerations into play, especially around AI-generated adult content.





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